About Lillyfee
'Experience is the best teacher'
With over 20 years of experience across private healthcare, retail, drinks, beauty, and luxury goods sectors, I've had the opportunity to work in both UK and international markets. My career spans a wide range of business environments, from fast-paced venture capital startups and private equity-backed ventures to large, independently owned companies and major UK PLCs
I'm passionate about creating business strategies that drive sustainable growth and profitability. By leveraging consumer insights, crafting world-class customer service experiences, and implementing innovative marketing strategies, I focus on delivering measurable results. I also believe in the power of building and nurturing talented teams to achieve long-term success
'You earn reputation by trying to do hard things well'
Every business faces its own unique challenges. My first priority is to understand your specific situation, identify the key issues, and collaborate with you to create a clear vision of success
From that foundation, we develop a tailored solution that fits your needs, resources, timelines, and budget. Flexibility is key, as projects often evolve. I bring an entrepreneurial mindset to adapt and refine ideas, ensuring that we stay agile and responsive throughout the process
'Leadership and learning are indispensable to each other'
- Organic growth & new business development
- Acquisition & expansion strategies
- Operational integration
- Marketing effectiveness review
- GTM strategy
- Business assessment & partnerships
- Strategic staffing & culture analysis
- Customer & market insights
- Digital transformation & optimisation
- Operational improvement & metrics
- Restructuring, recruitment & coaching
- Pre-deal due diligence
'The harder I work, the luckier I get'
CEO, CMO and CCO of customer-centric, world-class brands
'be the change you want to see in the world'
Business Growth
Over 20 years of experience driving organic growth, business strategy, and transformation in start-ups, scale-ups, and high-performing companies, with direct P&L responsibility, working closely with founders, operators, and investors
Commercial Negotiations and Partnerships
Proven expertise in building relationships, leading commercial negotiations, and securing long-term partnerships, successful tenders, and company acquisitions. Strong in contract negotiation, vendor management, and executive leadership
Marketing Strategy
Extensive experience in digital-first marketing strategies, consumer insights, and partnership models, driving brand awareness, market share, and sales. Skilled in using big data and personalisation to enhance customer journeys and brand loyalty
Customer Insight and Service Strategies
Adept at developing customer insight strategies, identifying motivations and growth opportunities, and enhancing customer journeys. Experienced in service standards, data analysis, and team training across all touchpoints
Culture Creation and Mentoring
Skilled in organisational and team culture mapping, creating inspiring work environments, and fostering interpersonal communication. Expertise in talent identification, mentorship, and people-focused leadership
Governance Structures and Oversight
Developed comprehensive corporate and clinical governance frameworks, ensuring quality assurance and regulatory compliance. Extensive work with a wide range of national and international governing bodies
Contact
'Words are pictures of our thoughts'
Let’s connect and discuss how we can unlock new opportunities together.
Please contact me to arrange an initial discussion
Ella Tracey
